Somedays you wonder why you decided running your own accounting or bookkeeping firm was a good idea.
I’ve been in your exact shoes and it was draining and carried over into my personal life. Until one day I had enough and knew I needed to make a change.
2 years later I’ve transformed my firm into a revenue-making machine, and I only work 6 hours a day – even during tax season! Let me explain exactly how I got here.
As a coach, I work with firm owners who are struggling to find enjoyment in their business and stay afloat with how they are currently operating. My clients are ready to make changes in their business, which may seem scary at first but will ensure lasting success. But I had to start with my business before I could help my clients – you know, put your own mask on first.
In my coaching program, I will share the strategies I used to switch to relationship (subscription) pricing and stabilize my monthly recurring revenue, removing the stress of cash flow concerns. In addition, working with less clients has allowed us to really work less but provide more value. In a recent comparison of my revenue from 2023 to 2024, I discovered that I increased my firm’s revenue by 18% in the first 6 months. My goal to work 5 hours per day (tops), even during tax season, without hiring more employees has been achieved. When I’m not working or speaking you’ll find me on my boat or on the golf course with my friends and family. The stability of my cash flow and the reduced number of clients that I work with has allowed me to take my life back.
For years, I struggled to balance work and family by spending upwards of 80 hours a week working for a firm that did things in a VERY old-school way. No matter how hard I worked at this firm, I wasn’t happy. I wasn’t valued. I wasn’t allowed to make changes. In 2011 I reopened my own practice, Powerful Accounting Inc. It wasn’t an easy road at the start. I found myself working even more (if that was even possible) chasing clients for money, stressing about being able to pay my staff and not defining clear workflows while using systems that failed.
In 2020 I was forced (like many of us in the industry) to make changes to my process and I turned to technology to see what I could implement to solve my workflow and process problems. Now don’t get me wrong, I wasn’t a total disaster. I had many processes that worked really well but some gaps that I had were causing me to work much more than I wanted and made less money than I wanted to make. This led me down the road to testing and trying all the different pieces of software that could be used in an accounting firm to find the best workflow and system to increase productivity.
This is when my Starting Lineup was born. The Starting Lineup paired with my relationship pricing model transformed my accounting practice. I no longer worry about cash flow and will have the highest earning year in my practice in 2024.
To contact me about speaking opportunities, please check out DesignatedMotivator.com
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If you are interested in having Dawn work with you as an Accountability Coach, please visit the coaching page.
